WHEN: 15.00 Sunday 28th April, Hall 2
WE ATE: Nothing it’s fashion darling!
I was particularily excited to see the Tresors Sauvages show, as the designers of this new brand Amalie Beljafla and Soraya Alali are old close friends of mine. They had won an emerging designers award, and the hype around this show was huge. The flamingo inspired collection was utterly exquisite and beautiful and an unbelievable achievement for this young duo’s first collection. The embroidery and craftsmanship was supreme. Amalie is in her final year at Central Saint Martins studying illustration and Soraya is a law graduate from the University of Edinburgh. The creativity, passion and synergy between these two have resulted in this exciting London based new brand that is commanding international attention.
The atmosphere was relaxed, chilled and everybody was keen to see what these two new young hot designers had tcreated.
The show was completely packed – as had been all the Fashion Forward shows. Dubai’s whole fashion scene had turned up and other designers had come to share their support.
There was an eclectic mix of fashion statements going on amongst the audience. Flashes of neon, dramatic headpieces, men in heels and wonderfully bling accessories could be spotted everywhere. Everybody had made an effort – and it was extremely fashion!
BEST OVERHEARD STATEMENT OF THE EVENT:
“We have been overwhelmed with the response, there’s already demand for Fashion Forward Season 2!”
Saira Mehar (New Business/PR Manager brag)
Finally I got to ink Bong Guerrero ( CEO of FFWD & Managing Partner BRAG), after having stalked him at many events with my camera!